RuEn

Anton Liubushkin

Digital product, interface, website, and app designer. Also a bit of a product manager and developer.

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Projects

2023 → 2025

Product Lead and Designer at the website builder Craftum.

During my final year there, I led the product and a cross-functional team of up to 15 people (backend, frontend, QA, project, product): goals, strategy, roadmap, P&L, MRR, ARPPU, LTV, retention, and communication with adjacent teams and stakeholders.

I was also responsible for all product design work: UI/UX and design system, feature design and research, A/B tests, and metrics.

Key outcomes where I played a major role: we increased LTV by 2.5x; launched the first AI-powered website builder and editor in Russia (RAG, tool calling, MCP, generation of components, images, text, products, and pages); evolved the product from a landing-page builder into a full website platform with complex structures, stores with thousands of products, and blogs; delivered a white-label solution; localized the builder for LATAM and US markets; integrated Stripe, PayPal, 1C, and MoySklad; and achieved top-tier page speed and SEO performance in the market.

2021 → 2023

Designer and Developer at B6 Cloud (ex. OK Wiki). The product combined capabilities for file storage, documents, and task management (a mix of Notion, Jira, and Dropbox).

I combined design and frontend responsibilities: designed the web and mobile product interfaces; built components, features, and improvements related to UI, editor functionality, and user experience (React, TypeScript, Prosemirror); and also worked on landing pages, social media graphics, and other marketing communications.

2018 → 2021

Designer at iGMS. The product helped hosts manage listings, teams, and guest communication across Airbnb, Booking.com, and other short-term rental platforms.

At iGMS, the design role was cross-functional and included product, management, and analytics responsibilities. I discussed requirements and hypotheses with product founders, participated in planning, collected data and analyzed user behavior, designed interfaces, built the design system, maintained component and style consistency, prioritized tasks, controlled quality during development, created landing pages, and produced email campaigns, videos, and illustrations.

More about how this work was organized:

2013 → 2018

Worked on internal products at SNMG: support ticketing systems, CRM and ERP platforms, task and project management tools, dashboards, aggregators, and systems for collecting analytics from social networks and open sources, plus maintenance and modernization of internal systems for large companies.

2007 → 2013

Art Director at a small web studio and freelancer: company websites, catalogs and aggregators, e-commerce sites, interactive postcards, email campaigns, illustrations, and Flash banners.

Personal Projects

Notes